Blue Cross Blue Shield

Robert Bunch

President, Anthem Blue Cross and Blue Shield in Georgia

Robert Bunch has spent 20 years at Anthem dedicated to helping Georgians access quality, affordable health care. [15] He has successfully held various management and leadership positions, overseeing efforts focused on product implementation, growth strategy, pricing and marketing at the local level, and later fulfilling those same duties while serving Anthem's larger national customers. [15] Most recently, Bunch has served as Chief Operating Officer and Vice President of Anthem National Accounts, overseeing a 500-plus member sales forces across fourteen states. [15] Prior to leading the National Accounts salesforce, Bunch was the Regional Vice President for Sales for the Georgia commercial plan. [15] He currently serves on the Georgia Chamber of Commerce Executive Board, the Atlanta Chamber of Commerce Advisory Board, the Atlanta Rotary, and the Blue Ventures Advisory Fund. [13] Bunch is responsible for the strategic direction, performance, and growth of Anthem's commercial business in the state and partners with healthcare providers. [13] He was recognized by Atlanta Magazine as one of Atlanta's Top 500 most powerful leaders in 2024. [13]